Sibling

DESIGNER NAMES: Sid Bryan, Joe Bates and Cozette McCreery

ORIGIN: The designers come from Yorkshire, Leicester and London respectively.

BACKGROUND: A collaboration between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for one and one for all. The three bring with them a strong heritage of experience with top name designers.
SIBLING launched on May 29th 2008 born out of a desire to give knitwear for men a good old fashioned shake-up with cartoon ka-pows of colour and bams of very English humour.

SIGNATURES: “Colourful, well-made, luxury knitwear for a man bored with the grey V-neck option.”

IDEAL CLIENT: “A man of any age with a sense of humour as defined in his sense of fashion.”

TRADEMARK PIECE: “If it were a popularity contest, it would be a fight between the Knit Monster and the printed Knitted Biker. Knit Monster probably wins although we do produce a version of both a biker jacket and a fair isle most seasons. As a signature look, it’s probably a punked-up fair isle scarf under a knitted biker.”

THE COLLECTION: “Westside Story, the fact that we celebrate our 5th birthday and what that means to us, New York, the artist Richard Woods (alanchristea.com) and building on the masculine knitted sportswear aesthetic of previous seasons.”

IMPACT OF LONDON COLLECTIONS: MEN: “We were waiting to move from presentations and short films to catwalk but never felt that the audience was there before. Now with London Collection: Men they are, and we had our first ever catwalk show in June 2011 with incredible response so we were glad we were patient. Our press also hit a much more diverse public and this then reflected on sales with buyers buying with renewed confidence. LCM was the perfect time to showcase our new, bigger silhouette on offer; something new for the new initiative. We are very proud to be amongst the founders.”

FIRST PIECE OF MENSWEAR DESIGNED: “It would have been two items. The first, a knitted biker knitted in-house and printed to look like leather - boy did that confuse people! The second, a ‘sequin tiny leopard’, neon pink and orange sequins on biscuit cashmere bases. Both pieces are now classic items within our lines.”