Internationally renowned for his experimental use of textiles, vibrant prints and detailed craftsmanship, Founder Erdem Moralioglu trained at the prestigious Royal College of Art before launching his own brand in 2005.
ERDEM has since grown to be synonymous with a beautiful yet powerful image of modern femininity. This is evident in each design of couture level craftsmanship. Exquisite fabrics and meticulous detailing are the focal point in each collection, creating a beautiful world of the delicate mixed with the bold.
More recently, the brand has designed for numerous successful collaborations; their first beauty collection, "Strange Flowers" created with NARS, a thirteen-piece limited edition range of make-up encased in original floral prints.
The highly anticipated ERDEM x H&M partnership in 2017, that was inspired by inclusivity and enriched with romanticism, was shot in a fashion film directed Baz Luhrmann. There was also a stunning project designing costumes for the Royal Ballet, for Christopher Wheeldon's new production, Corybantic Games.
To celebrate 10 years of the brand and its' success, ERDEM opened its' debut flagship store on South Audley Street in London's Mayfair, a space designed with meticulous detail to evoke the ERDEM world.
The brand also designs exclusive pieces and coveted capsule collections with Net-A-Porter, Matches Fashion and 24 Sevres.
ERDEM is sold globally in over 170 of the most exclusive designer retailers, including Barneys New York, Bergdorf Goodman, Net-a-Porter, Matches Fashion, Browns, Joyce, Dover Street Market, Selfridges, Saks Fifth Avenue, TSUM and Harrods.
ERDEM received numerous accolades over the years, from the 2008 British Fashion Council's Fashion Forward Award and the 2010 inaugural Vogue / British Fashion Council Designer Fashion Fund Award, to the 2014 British Fashion Council's Womenswear Designer of the Year Award and the 2016 Fashion Group International Fashion Star Award.