Graeme Black

Designer name: Graeme Black

Origin: Carnoustie, Scotland

Career highlight: “My first show in London.”

Who is your ideal customer? “Queen Rania of Jordan. She dresses with such intelligence; I love her chic, effortless style.”

Name three things that are inspiring you for spring/summer 2010: “Heat, colour and an antique turban.”

What venue sums up quintessential London for you? “The V&A museum. Full of hidden treasures, it’s a blissful haven for cool reflection and the perfect way to recharge the creative battery!”

Where in London do you find most inspiring? “The South Bank area is full of surprises.”