Felicity Brown

Designer name: Felicity Brown

Origin: London

Design background: Felicity studied at the Royal College of Art and worked for Alberta Ferretti, Mulberry and Lanvin before setting up her own label.

Design signatures: “Attention to fabric, hand-dying and printing.”

Career highlight: “Making my first dress. The first time I transformed one of my textile samples into a full piece.”

How would you describe the Felicity Brown woman? “A leading lady in an old black and white film. My ideal customer shares this elegance; she’s natural and embraces fabric.”

Name three things that are inspiring you for spring/summer 2011: “Butterflies, kimonos and the 50s.”