David Longshaw

Designer name: David Longshaw

Origin: Manchester, England

Career highlight: “People with a fashion pedigree, like Mary Quant, Alberta Ferretti and Isabella Blow, complimenting my work.”

Design background: Longshaw studied Fashion Design (Womenswear) at Central Saint Martins then completed his MA at the Royal College of Art. He has previously worked at Alberta Ferretti and Max Mara, both in Italy.

Design signatures: “Complicated and feminine.”

Name three things that are inspiring you for spring/summer 2011: “A story I have written, chav dogs and feathers.”

What's new for you this season? “Chav dogs, feathers and a ruffle or two.”

Where do you go in London to seek ideas for a forthcoming collection? “I find the whole city inspirational. London's my favourite city in the world.”