Charlotte Sparre Copenhagen

Designer name: Charlotte Sparre

Origin: Denmark

Career highlight: “Catwalk shows with Helena Christensen and Naomi Campbell.”

Design signatures: “Fun, edgy, colourful, printed dresses.”

How would you describe the Charlotte Sparre woman? “Mel B is my favourite customer.”

Name three things that are inspiring you for spring/summer 2011: “Fairytales, imagination and destiny.”

What is your brand philosophy? “To always create and tell a story with the prints. To design clothes which make the wearer feel feminine, unique, sexy and beautiful. I make sure the quality is always the best with 100% focus on CSR. We have a unique concept where each style is available in between 64 and 149 different prints and colours. This means each customer can create their very own Charlotte Sparre look.”

How do you see the brand moving forward and developing? “Since the launch of Charlotte Sparre on the international market, the development has been amazing and we have increased our export by 200% for each season. With the demand from exciting and new buyers, we will keep developing an even larger and more unique collection. We expect the good results to continue.”

What's new for you this season? “My T-shirt collection where I use my fun, edgy, signature prints and my cocktail collection with the same theme - made with hand embroidery, sequins and beads.”