Piers Atkinson

Designer name: Piers Atkinson

Origin: England

Career highlight: “Most recently, seeing photographs on ShowStudio's blog of Nick Knight photographing Kate Moss in one of my pieces.”

Design signatures: “Witty and wearable.”

How would you describe your ideal client? “Intelligent and proud.”

Name three things that are inspiring you for spring/summer 2011: “Gold, gardening and a riot of colour.”

What is your brand philosophy? “Celebrating intelligent women.”

How do you see the brand moving forward and developing? “I'd like to develop more links with womenswear designers.”

What's new for you this season? “New straw hat shapes and gold leaf.”