Pachacuti

A pioneer in Fair Trade fashion since 1992, Pachacuti is the first company in the world to be Fair Trade Certified by the World Fair Trade Organisation. For 2010, all of Pachacuti's clothing and accessories can bear a label stating: FAIR TRADE CERTIFIED UK001-2009 This provides a guarantee to retailers and customers that our clothing has met the highest social and environmental standards throughout the supply chain. Pachacuti is the UK's only Fair Trade Panama Hat specialist, working directly with women's co-operatives in Ecuador.

Pachacuti means world upside-down in the Quechua language and describes our endeavour to redress the inequalities in the fashion industry through demonstrating that it is possible to run a successful business which benefits the producers and is environmentally sustainable. In July 2010 we were Highly Commended in the International category of the Awards for Excellence, presented by Prince Charles, for our impact on Millenium Development Goals.

Pachacuti’s SS11 Panama hats for men and women are inspired by world travel, from classic safari style to the bright colours of Amazonian flora. Our new Liberty print collection is perfect for summer garden parties. By ensuring just remuneration for current weavers, ensuring sustainability and training a new generation in weaving techniques, Pachacuti's collections will ensure that the Panama hat continues to be a fashion icon into the new decade.