TZUJI London was started in 2013 by Larry Tee. It was created to be a comfortable but provacative set of clothes to wear in nightclubs and in the hipper neighborhoods. Tee is a music star known for his fashion hits like "Supermodel (You Better Work)" by RuPaul, the club Disco 2000 featured in the cult movie "Party Monster" and his 'electroclash' festivals. Started with t-shirts the brand quickly expanded to include pants, coats, sportswear suit sets and accessories in extravagant prints. It became popular in the clubs of London and New York and spread to the internet after exposure with the artists associated with his parties and on his music label. His inspiration for AW14 is the club kids and spectacle of Disco 2000.
Tzuji London is part of Heavy London for AW14.