A fashion led brand, RUIFIER Fine Jewellery was founded in London by designer Rachel Shaw. The collections embody jewellery designed for all occasions, marrying superior craftsmanship with innovative design. The name is derived from the word ‘Reify’, an English word meaning to make a concrete object from an abstract idea.
Rachel evolves ideas from her own experiences to create individual and distinct designs. Collections take inspiration from her love of graphic shapes, which are developed from a variety of places including the natural world and urban landscapes. Many designs are a form of self-expression, translating her personal experiences and emotions into fashionable luxury jewellery.
As well as being worn individually, RUIFIER Jewellery can be layered in an array of ways to create iconic pieces. These elements are crucial to the RUIFIER aesthetic, timeless jewellery designed to be treasured and admired.