Osman, the eponymous label from London-based Osman Yousefzada, made its debut in 2007. Deeply rooted in the creative worlds of both art and fashion, Osman’s unique architectural aesthetic and strong, sculptural designs both flatter and celebrate the woman’s body, qualities which have established the designer as one of London’s most exciting talents.
British born Osman Yousefzada graduated from Central Saint Martin’s in 2002 with an MA in Fashion Design. In 2007 Osman was nominated for the annual Designs of the Year award at the Design Museum, which features the best 100 designs internationally, selected from all design disciplines. In February 2008 Yousefzada showed his collection for the first time at London Fashion Week, when he was awarded NEWGEN Sponsorship. This partnership continued for the following three seasons. 2008 also saw the launch of Osman Yousefzadaʼs Little Black Dress collection for Mango – a critically acclaimed collection, sold in over 203 stores and in 35 countries worldwide. Osman was shortlisted for the BFC/Vogue Designer Fashion Fund in 2011 and 2013, and most recently has been shortlisted for a Frieze Art Award (2014). Osman presented in New York for the first time in June 2014. Attended by top-tier media and buyers from leading US retailers, this reflects the brands ongoing development and expansion in key international markets.
Clean forms and exceptionally precise tailoring are integral to the timeless, elegant designs for which Osman has won a devoted fan base, while innovative cutting and masterful draping are design signatures. Inspired by his interest in abstract art, ethnicity, and the costume of ancient cultures, Osman similarly excels in his bold use of colour and hand-drawn print.
Most recently, Osman’s fan base has expanded to include a plethora of famous names, including: Beyoncé, Kristen Stewart, Emily Blunt, Lady Gaga, Thandie Newton, Kate Moss, Mary Kate-Olsen, Helen Mirren, Amber Heard, Katie Perry, Charlize Theron, Kerry Washington, Alexa Chung, Zhang Ziyi, Jemima Khan, Elizabeth Banks, Gwyneth Paltrow, Olivia Wilde, Allison Williams, Selena Gomez, Malin Akermann, Lily Cole, Alice Delall, Anna Friel and Alek Wek.
Osman boasts international stockists ranging from Browns and Selfridges to MatchesFashion.com, Harvey Nichols International and Galeries Lafayette. Stockists are extremely supportive of the brand, with Browns choosing to partner with Osman to showcase the AW14 collection for the duration of September 2014’s London Fashion Week in a ‘Browns loves Osman’ window takeover. His company continues to grow and develop with exciting commercial partnerships with global businesses.
Osman produces a bi-annual collaborative journal, The Collective – a cross-disciplinary publication in which Osman draws on his own circle of fellow artists, writers and creative to explore the intersection of art and fashion in a stunning photographical series interwoven with insightful essays.