Mawi

DESIGNER NAME: Mawi Keivom

BACKGROUND: Mawi is from India. She studied at the Auckland Institute of Technology. Before founding Mawi, she worked at Izaac Mizrahi.”

SIGNATURES: “Unique, strong and individual.”

IDEAL CLIENT: “Someone who appreciates beauty and craftsmanship, who is confident and knows her own mind.”

TRADEMARK PIECE: “The sunray tube necklace.”

THE COLLECTION: “Geometry, lightness and darkness.”

CULTURAL INFLUENCES: “I find inspiration in many sources. I draw inspiration from everyday life, music, art, film, culture, travel and people in general. I’m also inspired by subcultures, industrial design, futuristic, traditional and contemporary references as well as my tribal heritage.”

PLANS FOR 2013: “To grow the retail side of the business and expand into new territories, whilst also furthering the growth of the newly launched bags and men’s line.”