DESIGNER NAME: Negarin Sadr
BACKGROUND: Negarin is a trained painter and sculpture. After working at Donna Karan in New York, she moved to London and launched her own label.
SIGNATURES: "Silk shirts & outerwear. Silk shirts transition from work to play and carry you across seasons. Outerwear is inimitably stylish and encompassed in timeless chic."
COLLECTION: "Inspired by the charm of equestrian lifestyle, translating it for the Negarin women of 2014."
WHAT MAKES LONDON WOMENSWEAR SO EXCITING? “Its attitude. The city has an amazing energy and style, whether it be the sleek lines of Mayfair or the raw edges of Dalston.”
WHAT ARE YOU LISTENING TO IN YOUR STUDIO? “We love listening to upbeat artists like The Lumineers, Paul Side, The Rapture, Art Department, Bastille and Slime Jupiter."
Designer Showrooms: RTW Contemporary
South Wing, First Floor
14 - 18 February 2014
09:30 - 19:00