Studio 1, The Rose Lipman Building
43 De Beauvoir Road
Eudon Choi Lookbook
Shop at Bluebird, London
Space Mue, Seoul Korea
10 Corso Como, Seoul Korea
Beaker, Seoul Korea
Russell Street, Hong Kong
10th Shop, Hong Kong
Secret Location, Vancouver Canada
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. He moved to London to attend the Royal College of Art’s MA in womenswear. Eudon worked as a womenswear designer for a few years before setting up his eponymous label in 2009. Eudon won the LYCRA®Style Emerging Talent Award at the WGSN Global Fashion Awards in New York in 2011 and debuted at LFW in February 2012 with his ‘Terra Nova’ collection.
Masculine yet feminine, Eudon’s experience in menswear enables him to use sartorial techniques and masculine cuts to shape the female form.