Daks

DESIGNER NAME: Sheila McKain-Waid

BACKGROUND: Sheila was born in the USA. She studied Apparel Design in New York at the Fashion Institute of Technology and a BA (hons) degree in Textiles Design at the University of Kansas. Before Daks, she worked at Halston, Donna Karen and Oscar De la Renta “where I worked with luxury materials, and learnt about beautiful craftsmanship, simplicity and draping.”
 
SIGNATURES: “Simplicity and elegance with a British sense of timelessness and luxury.”

IDEAL CLIENT: “She has a timeless, classic, elegance. It’s more about style and attitude.”

TRADEMARK PIECE: "Outerwear."

THE COLLECTION: "I started this season looking at a book on folding and interesting methods of manipulating fabrics in non-traditional ways, and I am always looking at pushing proportions and construction.”

CULTURAL INFLUENCES: "Our brand has a long history of collaborations with artists and illustrators, and each season we tend to work with one or two people in varying creative industries. It is very inspiring and always brings a fresh way of looking at materials and processes to the studio.”