DESIGNER NAME: Amanda Wakeley
BACKGROUND: Amanda is from Chester, England. She is self-taught, “I made clothes from the moment I grew tall enough to reach the foot of the sewing machine”, she comments. She worked in America for an influential New York designer and retailer, whilst keeping up her own designs on the side. She soon gained the confidence to launch her brand, Amanda Wakeley.
SIGNATURES: “Day dressing is luxe sportif, evening is contemporary glamour, always with a luxurious use of fabrics, perfection of cut and attention to craftsmanship. The look is calculatedly understated but alluring.”
IDEAL CLIENT: "She is ageless - she has an attitude to dressing rather than a specific age. She wears the clothes because they are sexy yet not overt; they are body enhancing yet comfortable; they are relevant yet appropriate to her lifestyle. She has an enviable ease."