DESIGNER NAMES: Sarah-Jane Clarke (sass) and Heidi Middleton (bide)
BACKGROUND: Sydney, Australia. Sarah-Jane studied at the Queensland University of
Technology and was an accountant. Heidi went to Queensland College of
Art and Griffith University and worked as an art director before they
both set up the label in 1999.
SIGNATURES: “The strong, the obscure and the beautiful.”
IDEAL CLIENT: “Our wearer has an open mind, heart and spirit. She appreciates the beauty in life that surrounds her.”
TRADEMARK: “Beauty in opposing forces."
IDEAL CLIENT: “Our wearer has an open mind, heart and spirit.”