Craig Lawrence

Designer name: Craig Lawrence

Origin: Ipswich, Suffolk

Design background: Craig studied at Central Saint Martins. He created the knitwear for Gareth Pugh for the first six seasons.

Career highlight: “Tilda Swinton wearing my designs on the special edition front cover of Another Magazine.”

What is your signature style? “Knitting with unconventional materials to create voluminous, fluffy and shiny knits.”

Name three things that are inspiring you for spring/summer 2011: “Theo Adams, performing in Brighton last year and British summer holiday photography by Martin Parr.”

What encapsulates London fashion for you? “I had afternoon tea in Bistrotheque's pop-up restaurant once and loved that! I like to pop into the Red Lion pub.”

What do you hope the new decade will mean for your brand? “To start doing catwalk shows, continue working with amazing people and to take my collection on tour around the world.”

How does London influence your designs? “I love the Museum of Childhood in Bethnal Green and the V&A museum. I also adore hunting around DIY and 99p shops.”