About the Designer Showrooms


Dates for London Fashion Week spring/summer 2016:
Friday 18th September - Tuesday 22nd September 2015

09.30 - 19.00
Somerset House, Strand, London WC2R 1LA

The Designer Showrooms autumn/winter 2015:

This season the Designer Showrooms at London Fashion Week will showcase over 180 brands. Set within Somerset House the AW15 collections will be exhibited to press and buyers over the course of London Fashion Week and will be open daily from 9.30am-6pm.

This season welcomes German brand, Achtland, French brand, Jour/Né and Lady Gaga favourite, Rein. After strong receptions last season, ESK, Georgia Hardinge and steventai return to the Ready-to-Wear Showroom. Eudon Choi, Fyodor Golan and Jean-Pierre Braganza will show their collections after debuting on the catwalk.

Emma J Shipley returns to showcase its largest resort collections so far while Camilla Elphick shows its latest shoe collection, titled Puuurfect Storm. Named as one of Dazed & Confused’s most exciting new arts ventures, New Ultra Group show its heat-reactive bags, iPad cases and purses. Jewellery designers on the rise, Bam-B, LeiVanKash and Rachel Boston boast credits in Elle, Grazia, Harper’s Bazaar, i-D, InStyle, Stella, Style, The Telegraph, Vogue and W.

NEWGEN, sponsored by TOPSHOP will have a pop-up showroom in the West Wing. The NEWGEN Showroom houses an immersive exhibition featuring designs from each recipient.

The following NEWGEN designers will take turns to occupy the pop-up showroom, listed in order of date:

Marta Jakubowski - 20th February, 2pm-7pm
Molly Goddard
- 21st February, 9.30am-1pm
Faustine Steinmetz
- 21st February, 2pm-7pm
Danielle Romeril
- 22nd February, 9.30-1pm
Claire Barrow -
22nd February, 2pm-7pm
- 23rd February, 9.30am - 1pm
Sadie Williams - 23rd February, 2pm-7pm
Ashley Williams - 24th February, 10am-1pm
Marques'Almeida - 24th February, 2pm-6pm

As well as showcasing the latest collection, renowned milliner, Stephen Jones OBE, co-curates the BFC’s millinery initiative, Headonism. This year’s Headonism scheme showcases collections from Awon Golding, Emma Yeo, Keely Hunter and Lizzie McQuade. Previous Headonism recipients, Noel Stewart, Piers Atkinson and William Chambers, have stands in the showroom.

Rock Vault, the BFC’s fine jewellery initiative, co-curated by Stephen Webster MBE, has its own room in the south wing featuring: Alice Cicolini, Beth Gilmour, Hannah Martin, Imogen Belfield, Jacqueline Cullen, Jo Hayes Ward, Ornella Iannuzzi, Shimell and Madden, Tomasz Donocik and Yunus & Eliza.

There will also be a BFC Contemporary online shop at the foot of the Nelson Staircase selling the BFC Contemporary exclusive designs on tablets.

On Sunday, 22nd February, the Designer Showrooms will host an Open House across the ready-to-wear and accessories showrooms giving press and buyers the chance to meet the designers and view their AW15 collections.

Download the AW15 floor plans.

For enquiries please contact:
Shanne O'Shea
Tel: +44 (0) 20 7759 1977

Designer Showrooms Information Hotline during LFW: +44 (0) 870 112 9088