In 1993 the British Fashion Council created New Generation (NEWGEN), the world’s
first scheme to support emerging designer talent. NEWGEN continues to showcase and promote new designer businesses today. NEWGEN is sponsored by Topshop and have been supporters since 2001.
Catwalk designers receive £5000 - £10,000 towards their show costs, sponsored
Exhibition space, usage of the BFC Catwalk Show Space and mentoring.
Recognising the need for ongoing support, this scheme can be awarded to designers
for up to four seasons. Designers receive access to sales and marketing support and business advice
in partnership with BFC supporters Shoosmiths, Baker Tilley and Lloyds TSB.
Since NEWGEN's inception, its roll call includes Alexander McQueen,
Boudicca,
Matthew Williamson,
Julien Macdonald,
Lara Bohinc and Ann-Louise Roswald.
Internationally recognised as a prestigious launch pad, this scheme is a showcase
of the best up-and-coming British fashion talent. It also acts as an important
introduction for young UK-based designers to influential press and buyers from
around the world.
The scheme has become a key draw for the international fashion media and buyers
attending London Fashion Week. NEWGEN designers are among the must-see collections
on schedule every season.
Find out more about the scheme:
www.britishfashioncouncil.com/newgen
Application
& Criteria
Press
Kit
Previous
recipients
Selection
Panel