The British Fashion Council founded Estethica, sponsored by Monsoon, over four years ago to showcase the growing movement of cutting edge designers committed to working eco sustainably. Estethica, now in its ninth season has evolved to become the hub of London's ethical fashion industry. The success of this initiative, the internationally strongest of its kind, is evident in its rapid growth from its first season of 13 designers to 37 designers in the SS11 Estethica collective.

All Estethica designers adhere to at least one of the three Estethica principles of fair-trade and ethical practices, organic and recycled materials and are selected for both their ethical credentials and design excellence. Fifteen designers are new to Estethica this season, these include ‘rescue and recycle’ luxury eco-bag brand Lost Property of London, which takes abandoned everyday fabrics and transforms them into fashionable yet practical accessories. The label works to improve the lives of impoverished communities in developing countries whilst recycling all waste and vetting suppliers for ethical integrity. Its current collection is made from recycled coffee sacks and lined with iconic Liberty Art Fabric. Also new this season is The Centre for Sustainable Fashion which is an initiative showcasing four designer collections.

Estethica is located in the Embankment Galleries in the LFW exhibition at Somerset House WC2 and will be open from Friday 17th September at 10am until 7pm daily until Tuesday 22nd September when the exhibition will be open from 10am until 6pm. 

The AW10 press day on April 22nd 2010 included a Q&A on ‘Presenting & Marketing Sustainable Fashion’.

estethica is co-curated by Orsola de Castro, founder of green label From Somewhere, Filippo Ricci and The British Fashion Council.

Application & criteria
Estethica questionnaire
Current designers
Previous designers
Press day
Press kit
Selection panel


For any further enquiries please contact:
Orsola De Castro or Filippo Ricci
Tel: +44 (0) 20 8670 6059 / +44 (0) 20 8960 9995
Email: info@estethica.com

For press enquiries please contact:
Gemma Ebelis or Kitty McGee
Tel: +44 (0) 20 7759 1989 / +44 (0) 20 7759 1986
Email: gemma@britishfashioncouncil.com / kitty@britishfashioncouncil.com