Atalanta Weller

Designer name: Atalanta Weller

Origin: Gloucestershire, England

Career highlight: Winning NEWGEN for the third time!

Design background: Atalanta studied at Cordwainers at the London College of Fashion. She worked with House of Holland, Sinah-Stanic and Gareth Pugh. Before that she worked for John Richmond, Hugo Boss and Clarks.

Design signatures: "Bold, graphic, retro futurism, with a sexy twist!"

How would you describe the Atalanta Weller woman? "A strong, independent thinking woman who likes to look fabulous and feel amazing in what she wears on her feet.”

What is your brand philosophy? “The future is bold, feminine and sexy. Be comfortable with this and be comfortable with yourself.”

Trademark pieces:  “Bold wedges and the wing tips to the shoes.”

Price range at retail: £300 - £600

Name three things that are inspiring you for autumn/winter 2011: “Ziggie Stardust, Louise Brooks and strong almost animal prints.”
 
What’s next for your brand? “Bigger, better and various exciting developments which are still under wraps at the moment...”

What music is playing in your studio this season? “David Bowie in all his many guises.”