The BFC New Generation sponsorship scheme was set up in 1993 to support the emerging designers at London Fashion Week. New Gen is recognised internationally and has helped launch the careers of some of Britain’s top designers, including Alexander McQueen, Clements Ribeiro, Matthew Williamson, Julien Macdonald and Sophia Kokosalaki.

The latest group of designers whose careers have been launched by New Gen include Christopher Kane, Gareth Pugh, Giles, Marios Schwab and Todd Lynn.

New Gen support is available as sponsorship for a fashion show on schedule during London Fashion Week and/or a stand at the Exhibition @ LFW. Support is usually available for up to three seasons and applications will only be accepted from those who have been in business for three years or less.

Applications are considered by a selection panel of senior fashion editors and buyers.

Successful applicants are featured in London Fashion Week’s publications and website and in press releases issued by the British Fashion Council in the run up to London Fashion Week. The specially designed New Gen area is one of the highlights of the Exhibition @ LFW.

Deadline for application forms to be submitted online: 1st May 2009.

Please read the terms of entry and guidance notes carefully.

• Your company should be UK based.
• You should have been in business for no longer than 3 years.
• The collection should consist of womenswear or accessories and not consist of menswear or bridalwear.
• Design duos are permitted to enter.
• No samples, press material or look-books should be submitted unless requested.
• You are requested to provide 2 industry based references to complete your application form - we suggest that a buyer or journalist is a relevant referee.
  Please note however that you do not need a written reference from these people.
• Equal opportunities section must be completed, but can be anonymous, this will be kept and will not affect your entry.

• Once you have completed your application form online, this will be reviewed and you will be notified by email whether your application has been accepted.
• Guidance notes for submitting samples will be included in your application confirmation email. Please do not submit samples unless you are requested to.
• Please send a copy of your business plan, where relevant, to: Katie Bain, British Fashion Council, 5 Portland Place, London W1B 1PW (katie.bain@britishfashioncouncil.com).


Please Note:

• If you are asked to submit samples, you will need to submit 6 pieces from your autumn/winter 2009 collection in mid-May 2009. Date to be confirmed.
• If you are in the final short listed group to be interviewed by our selection panel this will take place mid- end May 2009 (date to be confirmed).