Ada Zanditon

Designer name: Ada Zanditon

Origin: London

Designer background: Ada studied at the London College of Fashion.

Design signatures: “Digitally printed dresses with sculptural detailing and a focus on pieces that work from day to evening.”

How would you describe the Ada Zanditon woman? “Famous or not famous, she is a woman who is elegant and incites desire.”

Name three things that are inspiring you for spring/summer 2011: “Not so much things as ideas: the confluence of natural and manmade structures, the pyramids of ancient Egypt as vehicles of resurrection, fractal geometry and triangulation.”

What is your brand philosophy? “Ada Zanditon creates high-end, desirable ready-to-wear that is sculptural, innovative and features Ada’s unique illustrations and prints. Ethical manufacturing and sustainable fabric choices are a core part of the brand philosophy.”

How do you see the brand moving forward and developing? “This year, Ada Zanditon has sold internationally as well as in the UK. We are dedicated to ensuring growth continues.”